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Straight Talk about Art, Marketing,
Inspiration and Fine Living
For Artists, Collectors and Galleries
(and anyone else who loves art)
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Determine What you Want
from Your Art Career
by Alyson Stanfield
TODAY:
Frankly, people who know exactly what they want amaze me. And I’m a little jealous of them. It’s not just a nebulous idea of success they’re reaching for, but a success they’ve defined clearly for themselves. In other words, they’ll know it when they’ve achieved it. It must be nice to wake up each day and see things so clearly. It’s easier to prioritize and plan when you have that kind of focus. . .
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Friday, February 08, 2008
San Antonio, Texas
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Sell More Art and Build an Art Career that Lasts
I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts.
Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to:
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2. Nail your artist statement to discover the right words for all of your marketing messages
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5. Become a media magnet so buyers come to you
6. Take advantage of your Web site and blog to build a bigger audience
7. much more.
It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.
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Determine What You Want from Your Art Career
by Alyson Stanfield
Dear {{FirstName}},
Do you know what you want? What you really, really want from your art career? Or are you just going through the motions of what I and others tell you you should be doing?
Frankly, people who know exactly what they want amaze me. And I’m a little jealous of them. It’s not just a nebulous idea of success they’re reaching for, but a success they’ve defined clearly for themselves. In other words, they’ll know it when they’ve achieved it. It must be nice to wake up each day and see things so clearly. It’s easier to prioritize and plan when you have that kind of focus.
In most of my workshops, I start with a spiel on defining success, which boils down to this: Only you can define what success means to you. This is critical early in the day because then I spend five hours overwhelming them with ideas of things they could be doing to promote their art. They go home and, like you, get this newsletter on Monday morning, read my blog, and bone up on the latest ways to market their art from here, there, and everywhere. It’s enough to drive someone nuts! You could spend every waking hour reading and talking about what you should be doing and not implementing any of it. Because it’s so darned much to tackle.
But the person who knows what she wants doesn’t let too much information get in her way. The person who knows what she wants consumes what is in line with her vision. She doesn’t get bogged down in the stuff that is irrelevant to her or, worse, will take her off her path.
I encourage you to spend time on your career vision this week. Look for the answer to “What does success mean to you?” It won’t be an easy process. Recall those times you have felt successful in the past, but don’t dwell on them. You’ve moved beyond that and need a new vision filled with new challenges. Here are three steps to help.
1. Start by journaling or brainstorming with these words as prompts: money, fame, success, and recognition.
2. Do the same with these words: sales, exhibits, publicity, galleries, and museums.
3. Finally, take a look at the rest of your life. What, besides your art, are your values and priorities? Do you have a life vision? Is this compatible with your career vision or do you need to adjust?
And I’m going to add a fourth step, which is to talk about your vision with someone close to you. This comes after you’ve done the dirty work above because much of it would be uncomfortable sharing before you’re clear on a few things. Having a conversation about your vision with the right person (!) can help you clarify things even further. The right person will be objective, ask you questions, and lead you to consider different angles and solutions. The right person will help you find the path to fulfilling your vision.
Here’s another challenge. I challenge you to do this work with yourself first thing in the morning. Get up 30 minutes early if you need to. Grab a cup of tea and start thinking, journaling, and dreaming before you dare check email or let less critical tasks get in the way. This is your life we’re talking about! And I’m committing right now to joining you in the process each day this week. By the time you will have read this, I will have completed my first day.
I’ve left some additional resources on the Art Biz Blog.
http://www.artbizblog.com
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Know This . . .
Only you can define what it means to be a successful artist.
Think About This . . .
The flip side of being extremely focused on a single goal is missing what might be a better path for you when you cross it.
Do This . . .
Determine what you want from your art career before you take a big step in the wrong direction. It involves a process of getting to know yourself far better than you have ever known yourself before. It also involves the realization that you can’t do everything--that your time is limited and that you must make the most of it. Furthermore, finding your vision may mean letting go of earlier dreams. http://www.artbizblog.com
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Get your own copy of Alyson's New Book,
I'd Rather Be in the Studio!:
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This article is reprinted with permission.
Copyright 2008 Alyson B. Stanfield.
Alyson takes the mystery out of marketing your art and making more money as an artist.
Visit
http://www.ArtBizCoach.com
to get articles just like this one delivered to your inbox.
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You ca
Editor's Note: Each day we republish selected comments and artwork by artists who comment about the previous day's article. If you would like to share your thoughts, artwork and views with thousands of artists and collectors, (not to mention getting a valuable inbound link to your website) be sure to post a comment on today's article at the following link. To be considered, be sure to provide your comment through the link NOT by simply replying to this email. Make sure to comment before the end of the day to be considered for inclusion in tomorrow's newsletter:
Art by Larry Wright
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http://larrywrightart.com
YOUR artwork could be pictured here tomorrow
just comment on today's article before midnight,
and your artwork could be in front of thousands of people
tomorrow.*
(*If you a right-click disabler on your images, we will select a different artist to feature, as it is too much trouble to display the image)
Defining Your Personal Goals - Part 1, Revisited
Larry Wright Wrote:
When I started painting watercolors full-time in July, 2005, I wanted to
enjoy my days and become competent at
"some level." Newly retired, I felt maybe
in 10 years or so I could paint well enough to supplement my dwindling savings.
But I forgot....I am a competitive guy.
After studying and painting for a few
months, I was entering competitions and
showing work in the local street fairs.
I did make some sales and I did win a
couple awards. But....this success only
made me want more success.
I joined the local art league, became
a gallery exhibitor there, got work in a local bank, in a doctor's office and
in the hands of some 45-50 local collectors. Last fall, I set up my first
website at fineartstudioonline. Frankly,
I am humbled by the abilities and skills
in that neighborhood.
After visiting the Olsen house in Maine last summer, seeing where Andrew Wyeth painted and seeing his work at the local Farnsworth Museum, I said..."I just want
to paint." Period.
Most days I am happy with my work and feel I am a success. Occasionally, I get
nudged by my competitive side and get the painter's blues. But...not often.
I want to sell lots of paintings, for sure.....but most of all, I want to be
really good with watercolors.
More Comments >>
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