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FineArtViews Newsletter
Straight Talk about Art, Marketing,
Inspiration and Fine Living
For Artists, Collectors and Galleries
(and anyone else who loves art)
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How to Make the Best
Use of the Internet to
Sell Your Art
by Steve Popkin
TODAY:
People will not be beating their way to your website. Literally
billions of web pages exist on the internet at the time of this
writing. Do a search on Google for your type of artwork and I can
guarantee that several million pages will come up. Unless you plan on
spending a fortune on advertising your site, you will be lost in
cyberspace; so, how do we make the best use of the internet? . . .
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Tuesday, September 4, 2007
San Antonio, Texas
IN THIS ISSUE
* How to Make the Best Use of the Internet to Sell Your Art
* No Substitute for Good Customer Service, Revisited
* COLLECTOR'S DISCOVERY SALON
See the latest works by our artist members!
* The Bookshelf
* From the FineArtViews Blogs
The Latest Ruminations from our artist members.
* Focal Point: meander
Dining in Hollywood
Your editor admits that he is not sophisticated. Even so, we strive, occasionally, to fulfill the "fine living" portion of our charter. While we are an expert at art marketing, we freely admit being novices when it comes to fine food and wine, but oh how we do like to eat and drink...
While staying in Hollywood, FL, we dined at a small restaurant on the beach called Sugar Reef....we can't recommend it highly enough....assuming you visit the south Florida area. The grilled salmon is magnifico...possibly the best we've ever had.
More exciting however is the discovery of a new wine. We had the Lan Zur 2005 Cabernet. It is a Chilean wine and we must say, it is fruity and smooth - probably best with food...and inexpensive....so good in fact we're ashamed to admit that your editor and his wife downed two bottles.
If you have the chance to pick up a bottle, we highly recommend it, especially for the cost.
== Highly Recommended ==
Do Your Website Visitors
Make the Following Comments?
"Your
site left me speechless. I'm so impressed. No words can describe how
incredible and exquisite your site and work is." And
another......"Bravo! Bravo! Bravo! It is truly an elegant website." And
another........"Great website! WOW, Wonderful, Spectacular. Way to go."
Visitors to our Clients' Websites Do!
Get more details and your Free 90-day trial:
Visit www.FineArtStudioOnline.com
Click "Create Your Site", Use Promo Code FAV74A
FineArtStudioOnline
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How to Make the Best Use of the Internet
to Sell Your Art
By Steve Popkin
Dear {{FirstName}},
The internet has created a huge marketplace for all kinds of products, especially for artwork. Before you get suckered into creating an expensive website with a gallery that will be lost in cyberspace, keep the following in mind:
People will not be beating their way to your website. Literally billions of web pages exist on the internet at the time of this writing. Do a search on Google for your type of artwork and I can guarantee that several million pages will come up. Unless you plan on spending a fortune on advertising your site, you will be lost in cyberspace; so, how do we make the best use of the internet?
Think of the internet as a communication tool between you and your customers. I utilize the internet to drive my offline customers, in other words, people that I meet at art shows, galleries, referrals, to a place online where they can see more of my artwork in the comfort of their own home. Remember someone is viewing my website because they all ready have been exposed to my artwork and my website. Now once at my website, they can order directly online, in the comfort of their own home!
I also recommend that you cross market with other artists that work in the same genre as you. For example, if you specialize in landscapes oils try to connect with an artist that does landscape photography. In this way, you, the other artist and the customer all benefit.
In this strategy, you would connect with another artist and share your databases with one another. Again, you both own customer databases of customers that are interested in the same genre of artwork. Create email campaigns and offline advertising to include these new potential customers. By doing so, you will effectively broaden your exposure to a captive audience.
Definitively the one strategy that allows me to get the most out of the internet experience is called “the name squeeze.” Design your website so those that do visit want to leave their name and email address. Why would someone want to leave you their information? They will type their name and email address into the box provided in order to receive the wonderful free gift that you offer! I recommend that you create something to give away; something small and easy to ship, and obviously something indicative of your art.
Once you own their information, you will be on your way to building a list of thousands of potential customers. Remember each of them raised their hands and said “I am interested in what you create!”
Imagine, now when you create a piece of artwork you merely broadcast an announcement to your list, and get them excited about your new release!
This secret will help you sell everything that you create, for other secret techniques and tips on how to sell your artwork for maximum profits go to my web site by following the link below:
Learn More Secret Techniques on How to Sell Your Artwork:
http://fineartviews.com/offers/popkin
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This article is reproduced with permission.
Steve Popkin, a veteran glass artist, makes it easy for artists to become successful. Learn the secrets most artists and craftsmen will never know about selling artwork in his complimentary e-course just visit:
http://fineartviews.com/offers/popkin
----------
Editor's Note: Each day we republish selected comments from the previous day's article. If you would like to share your thoughts, artwork and views with thousands of artists and collectors, be sure to post a comment on today's article at the following link. To be considered, be sure to provide your comment through the link NOT by simply replying to this email. Make sure to comment before the end of the day to be considered for inclusion in tomorrow's newsletter:
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No Substitute for Good Customer Service, Revisited
Fiona Purdy Wrote:
I have to agree 100% with this post, when you give great customer
service people remember you. People love to be spoiled and treated like
royalty. And it doesn't cost anything either! The great service you
give will make you feel great too and will always come back to you in
one way or another.
Visit Fiona's Site:
http://www.fionapurdyart.com/
More Comments:
http://fineartviews.com/429
All Past Issues:
Make Your Opinion Count!
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The Bookshelf:
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How to Sell Your Art Without Selling Out
My
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FOCAL POINT: meander
meander - To follow a winding and turning,
seemingly random or chaotic course. Curvatious windings or sinuosities, as of a
stream or path. May refer, in Greek art and architecture, to a fret or key
pattern.
Meanders are among the ten classes of
patterns.
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