Fine Art Views Daily Newsletter
ISSUE #246 - (Sponsored by FineArtStudioOnline)
Straight Talk about Art, Marketing, Inspiration and Fine Living
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Create a Fundraiser
That You're Passionate About
by Matthew Mahler
TODAY:
Through this event, I was able to give back to the ARC, an organization that had helped my own family get back on their feet after the hurricane. As an artist, I gained exposure to numerous local art collectors and was asked to join the special events planning board of the Triangle American Red Cross. . .
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Tuesday, September 30, 2008
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Create A Fundraiser that
You're Passionate About
by Matthew Mahler
Today's guest author is Matthew Mahler. This article has been edited and published with permission of the author.
Dear {{FirstName}},
Although I work and live in Raleigh, North Carolina, I am originally from Houma, Louisiana. Many of my extended family members continue to reside in and around New Orleans. Over the years, whenever a hurricane would approach their area, they would flee to Memphis, return in 3 days and then clean up the damage that was done by the storm. However, on Monday, August 29th, 2005, things were very different. It was mid-morning. I was at my work place in Raleigh, but with eyes glued to CNN.com.
When I realized that the levees had been breached in New Orleans by Hurricane Katrina, an out-of-body-like feeling rushed over me like a wave. My uncle lived a mere five city blocks from the levee. Getting a hold of my mother by phone was impossible as “all circuits were busy”. The city of New Orleans in essence became a fishbowl that day, and there would follow a Long, Long road to recovery.
Hurricane Katrina affected my entire family, both immediate and extended. Many of my close relatives: cousins, uncle and aunt lost their homes to this storm – permanently changing their lives. During the months that followed the destruction, I watched from Raleigh, a 14 hour drive away, as their lives were impacted. Our local Red Cross in North Carolina, “The Triangle ARC” got active in the relief effort by taking in over 6000 families from the gulf coast. Many of the ARC volunteers traveled down there during the height of the Katrina response. My family personally received help from their efforts.
Even by November 2006, Katrina continued to be part of every family phone conversation. I felt as though my hands were tied, unable to do anything more than offer support by phone. One night, I shared with my wife an idea that could enable me personally to take part in the Katrina relief effort.
My idea involved the creation of a fund raiser to help support Katrina victims, as well as, call awareness to the need for hurricane preparedness. The Triangle ARC would likely share my vision, so I contacted Mr. Barry Porter, the executive director. He agreed that my idea was a good one, so over the next 10 months, I organized the fundraising event by bringing together a group of volunteers while delegating as much of the work as possible. We met on a regular basis and followed up on the details religiously.
Because I had already been commissioned by a new restaurant in Raleigh, The Big Easy, to prepare New Orleans style artwork for for a show, I approached the owner with my idea for the fundraising benefit, and he agreed to host the event at his restaurant.
From here on I got busy along with a host of volunteers. The Big Easy offered to donate a portion of food and drink sales to the American Red Cross, and local wine vendors donated their wares for the wine tasting. A local Jazz band, The Carolyn Mitchell Jazz Trio signed up to provide the evening's entertainment. Mr. Porter, the ARC director, secured media outlets including a donated on-site radio broadcast, and ARC relief workers agreed to share their experiences about working in the Gulf Coast during the Katrina relief effort. As it was part of my original plan to use artwork to raise funds, twenty five artists donated their works for the event, and I donated 19 of my original oil paintings.
The Evening of Art and Fine Wine Benefit, saw a standing-room only audience, and was called a huge success by the Triangle ARC. Through this event, I was able to give back to the ARC, an organization that had helped my own family get back on their feet after the hurricane. As an artist, I gained exposure to numerous local art collectors and was asked to join the special events planning board of the Triangle American Red Cross, a position that I graciously accepted. The event was featured in the October 2007 issue of Art Business News:
http://findarticles.com/p/articles/mi_m0HMU/is_/ai_n21053725?tag=artBody;col1
Editor's Note: As Matthew explains in his article above, teaming with a nonprofit can be a good idea. It can help you server your community and generate buzz about your artwork. If you're interested in learning more about this idea or other ideas for generating buzz, consider ordering Alyson Stanfield's teleneminar on generating buzz. In this 50-minute audio, recorded as part of the 2008 smARTist Telesummit, she'll walk you through a process to help you come up with ideas for generating your own buzz.
Available on CD or as MP3 download. Includes a transcript of Alyson's presentation.
Save Money and Generate Buzz on a Shoestring Budget Details:
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This article is reproduced with permission.
Copyright 2008 - Matthew Mahler
To learn more about Matthew Mahler, check out his site at:
http://mattsartjourney.com
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The Top 10 Reasons I Might Want to Tweet Instead of Make Art (Lisa Call), Revisited
Jennie Rosenbaum Wrote:
Thanks for your article Lisa, I'm another artist who uses social media and blogging to communicate about my work. I find twitter very important for my daily business and my daily piece of mind. it's great for getting my thoughts out so they aren't ricocheting around in my brain and taking up creative time. have I made any sales? not yet, but I am getting positive feedback and am learning how to spread the news about my work without acting like I'm selling all the time.
I'm very insular, working at home privately, and I suspect a lot of other artists are as well. Twitter gives that contact with the outside world that email and facebook just can't seem to do. I need that contact, I need to bounce ideas off people sometimes and best of all, when I need to work, I can just turn them off again. it's nice to be able to reach out.
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