Editors Note:  We invited Lisa to share her views after a discussion ensued that was prompted initially by Clint's article, A Spectacular Way to Avoid Doing What Really Matters, which was critical of Twitter's marketing value.  This article offers an alternative view of Twitter by a real artist who utilizes it every day.  We have not edited the following article in any way.  Enjoy . . .

My top 10 List of reasons I might think writing a tweet for twitter is a better use of my time than creating art in response to Clint's comment on his blog:

My list:

1. As an artist if I made art 24/7 and never marketed it I would eventually run out of room in my house for the art. I spend a full 50% of my time running my art business. I think Clint knows this as he advocates blogging, so I will assume his comment meant "why would an artist tweet vs. doing any other marketing activity".
   
   
2. I do not view what I do as "selling" my art. Instead I look to just be me. Authenticity is my goal in marketing myself and therefore my art. For me this means having a conversation, not selling. Making a connection is what I'm interested in, not doing the hard sell. Even if not connecting with a real live collector every minute on twitter, it is all a wonderful opportunity for being authentic and writing openly about myself and my art.
   
   
3. Twitter gives me a chance to be authentic in a different way than with my blog. With my blog I put a lot of thought into my posts. They tend to get long and can take a few hours to compose as I edit and re-edit a lot. My tweets are much quicker thoughts dashed off in a few moments. It's basically me, uncensored. Very authentic.
   
   
4. I think with twitter, at least the people that are using it to connect and not sell, you get to see the real person behind the art. It's a fine line to walk between being boring, giving too much information and too much self promotion. I find myself dropping the feeds that are only about selling - it annoys me and adds zero value to my life. I want a conversation with someone that feels like a real person. I don't watch tv, I block ads on the web via adblock in firefox, I rarely listen to the radio, read no newspapers and few magazines - my tolerance for advertising is very low - if I feel all I'm getting is an ad - I'll turn it off.
   
   
5. I believe social media could likely become a more effective method of communicating with ones tribe than email. I think we are all completely overloaded with email. There is simply too much of it and we need a more efficient way to communicate. I find myself emailing less and less the more I use twitter. I can't see into the future but I see the present and I see a lot people not liking email so much. At my day job as a software engineer, email has been rendered virtually useless as noone has time to read it anymore. A very common theme I hear from artists is that email takes up way too much time. I don't view twitter just as addition to email, but hopefully a way to reduce that email so it takes less time.
    
   
6. I've been online since 1983. Admittedly I'm a geek. For me, one of the most natural ways for me to communicate is online and I'm very comfortable in public chat type forums. This is absolutely authentic for me. I think some people communicate well this way, others don't.
   
   
7. I can completely relate to Steve Pavlina's comment on his latest blog post about facebook:

   No doubt some people will question how Facebook could help me with my business. The truth is that I don’t really care. My modus operandi is to pursue growth experiences and mold my business around that, not the other way around. So all I’m looking for on Facebook is to make new connections that can lead to interesting growth experiences. I don’t center my life around a profit motive.

   There is more to being an artist than making cash from the art. Connecting with other artists is incredibly valuable on both a personal and professional level. Where will it lead? Let's find out.
   
   
8. I find some really great information on twitter that helps with with my art career. References to articles and tools that other artists are using. While this might not be a direct sale of art to a collector, who's to say that an opportunity I learn about via twitter doesn't? It's networking at it's finest for only a few minutes a day.
   
   
9. My 16 year old son tells me only old people email. Kids text, they use social media. Email is too heavy weight for them. My son assures me I am far from cool, but at least I'm willing to give this new thing a try.
   
   
10. I buy art. I'm on twitter. I found art on twitter I liked. I bought it. I do not believe I am the only artist that buys art. And if I am, well so be it. Hopefully someday I'll buy one of my own pieces and twitter will pay off.

Okay - truth in advertising here - this isn't really a top ten list. It's just a random list of the things I thought of in no particular order and I attached numbers to the paragraphs because I always wanted to write a top 10 list.

 

I have no idea what the future of twitter might be and what type of value I might get out of it in the long run. And honestly, I don' really care, which is why it has taken me over a week to finally sit down and write the article I promised Clint.

 

The short answer on why it is not beyond me to understand why an artist (me) might tweet instead of make art: Making art is a solitary activity. As a full time software engineer and full time artist, my opportunities for getting out are fairly limited. Twitter is a way to connect with my tribe in a very immediate way. It's a fairly new way for artists to connect and I have no doubt I am making all sorts of "mistakes" that I will cringe or laugh about in the future, which is a large part of the appeal - testing it out and seeing where it will take me.

 

A final note. This is my experience. I'm not saying other artists should or shouldn't hop onto the social media bandwagon. I think everyone needs to evaluate it for themselves and determine if it will fit into their art career. I'm happy to see Clint is actively using twitter now and his opinion in the future will be based on experience.
 

Lisa Call  

 

PS - You can follow me on twitter here: Lisa Call's Twitter Profile.

 

PSS - You can friend me on facebook here (just note in the request you read my blog): Lisa Call's Facebook Profile.

 

PSS - Clint always does a PS so I felt I should follow the tradition for this post.

 

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Draft a Winning Exhibit Proposal (Alyson Stanfield), Revisited

Martha Faires Wrote:

Thanks, Alyson, for more good advice and thanks, Clint, for introducing Alyson to me. I ordered Alyson's book, I'D RATHER BE IN THE STUDIO. It arrived Friday and I have not wanted to put it down all weekend. I've been sharing tidbits with my husband and it is very useful for his promotion of his work, too.

Alyson has taken away all my excuses. She has given me a plan for success and the confidence to proceed. Now my time in the studio and out will be more focused.

 

 

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